How many FAQs do I need?

Start with the twenty most common questions, then grow from the unanswered list.

Should I copy my website text?

Rewrite it as direct answers. Marketing copy is rarely a good answer to a specific question.

How-to

How to write FAQs your chatbot can answer well

Updated October 15, 2026 · 4 min read · By the Chatdek team

The short answer

Write chatbot FAQs by using the exact questions customers ask, answering in the first sentence, keeping one idea per entry, and using plain words with real numbers. Review them regularly, because outdated prices and hours are the fastest way to lose trust.

1

Use real questions

Write the question the way a customer types it: "How much is a check-up?" rather than "Pricing information".

2

Put the answer first

Start with the answer, then add detail. "A check-up costs $60 and takes 30 minutes. It includes..."

3

One idea per entry

Short, focused entries are easier for an assistant to find and quote than long pages covering many topics.

4

Use real numbers and dates

Prices, hours, deadlines and distances make answers useful. Add the date you last checked them.

5

Review what it could not answer

The most valuable list is the questions the assistant could not answer. Turn each into a new entry.

Questions

How many FAQs do I need?: Start with the twenty most common questions, then grow from the unanswered list.
Should I copy my website text?: Rewrite it as direct answers. Marketing copy is rarely a good answer to a specific question.

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