1
Reach
Visits, chat opens and conversations tell you whether visitors notice the chat and use it. If few open it, change the invitation or position.
2
Quality
Look at how many questions were answered without a person, and read a sample of chats each week. Ratings after a chat show how visitors felt.
3
Outcomes
Leads and bookings are the numbers that matter to your business. Compare them month to month.
4
Gaps
Unanswered questions are a to-do list: each one is a missing knowledge base entry.
5
Where to find them
Chatdek's reports show visits, chat opens, conversations, leads and bookings, and the Visitors tab adds sources, top pages and live visitors on Pro and above.