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Strengths and limits
Live chat is good for high-value conversations. It needs staff online, so out-of-hours visitors see an empty window unless an AI or a message form covers them.
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The short answer
Live chat is a website chat where a real person replies in real time. It feels personal but only works while someone is online, which is why many sites pair it with an AI assistant that answers first.
Live chat is good for high-value conversations. It needs staff online, so out-of-hours visitors see an empty window unless an AI or a message form covers them.
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